Making user acquisition our primary objective transformed our way of thinking about online marketing. Behind every view, click and ultimately a conversion is a human being. Influencing their action on the web through language and imagery has lead us to better understand the stories that need to be told to drive action. These stories follow a programmatic approach that increases the likelihood of that human being to convert into a customer for our clients.
As the internet continues to evolve so does online marketing and user acquisitions. A4D prides itself in being at the forefront of the new machine learning and real time bidding technology. These technologies turn into customer facing internal products.
Machine Learning helps identify the correct product to pitch, to the correct user, at the correct time. This allows for dynamic and personalized experience on a user by user basis. More importantly it creates experiences that generate the most profit for our clients.
As users can also be in different sections of the advertising and purchasing funnels, our technology identifies the best angle and message to deliver.